Not For Profit Resources
RESOURCES TO HELP YOUR NON-PROFIT RAISE FUNDING AND AWARENESS! | |||
We hope you find the following information useful. | |||
Click the links below to learn more! | |||
FUNDRAISING OVERVIEW | |||
Development is a team effort. It is an investment in the future of your organization. When your organization begins to look for long-term funding solutions, a development plan, which encompasses 5 distinct areas, should be implemented. The plan begins with the basic areas of fundraising and eventually encompasses all aspects. Review our Fundraising Checklist to see if your organization is ready! | |||
Reviewed the checklist and ready to move forward? | |||
5 DISTINCT AREAS OF DEVELOPMENT | |||
1. Annual Appeals (Annual Fund / Direct Mail Campaign)The most well-known campaign is the annual appeal, also called Annual Fund or Direct Mail Campaign. Usually sent out around the Winter Holidays, many non-profits follow up with a Spring Appeal to provide campaign updates and ask for support from those that previously did not give during the Holidays. | |||
2. Grant Writing / Proposal WritingGrants usually come from three (3) major sources: | |||
3. Major Donors / Major GiftsAs donations increase your non-profit will start to identify major contributors. Each organization sets a level of giving they refer to as `major` and then focuses increased time and resources on those donors. | |||
4. Planned Giving and Deferred GivingMany fundraising professionals realize the single largest donation an organization is likely to receive will be generated by a planned or deferred gift given `during-life` or `after-life`. | |||
5. Special EventsPut the FUN back in FUNdraising to motivate new and established donors - a great way to raise more funding and awareness! | |||
THE NEXT STEPSOnce familiar with the development plan, the next step is to concentrate on the daily tasks. Keep privacy and confidentiality in mind and remember that inadequate staffing leads to overworked, frustrated, and unhappy fundraisers. | |||